LOAF partnered the RSPB and Radio Times to celebrate the start of BBC Springwatch. Readers were offered 2 free collectible RSPB pin badges and the opportunity to buy further sets of badges. The RSPB received a contribution from the sales of the badges and publicity in the magazine in return they promoted the offer to their database. BBC Springwatch is watched by over 4m people a day and is presented by Kate Humble who is President of the RSPB. more
LOAF worked with National Express to increase awareness of their coach destinations and to boost sales via their website for the August bank holiday. more
LOAF edited printed and published the book by the legendary ad man Dave Trott. The book is sold via our own website and on Amazon where it is one of the top 10 advertising books. more
LOAF devised this concept for The Daily Telegraph. We worked with Reader's Digest to produce two magazines from material taken from their book, ‘Extraordinary Uses for Ordinary Things’. The two 68-page booklets were given away over one weekend with The Daily Telegraph and The Sunday Telegraph. more
LOAF created, designed and packaged a 48-page guide, detailing how to identify the Top 50 UK Garden Birds. The guides were produced in association with the RSPB to promote the Big Garden Birdwatch and drive sales of The Observer. more
LOAF devised this concept for The Daily Telegraph within 24 hours notice. We worked with Mensa to produce a magazines from material taken from their books. more
LOAF designed and produced a printed a magazine in conjunction with the Switzerland Tourist Board. more
The man credited with single-handedly enhancing The Independent’s fortunes is its marketing director, David Greene, described by editor Simon Kelner as ‘a genius’.
