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What We Do

LOAF specialise in devising promotions and offers for the publishing sector. We also work with a number of media and digital agencies and represent a number of content owners. Our consultancy projects include marketing spend, promotional strategy, distribution strategy, bulks sales and new product development.

Featured Case Studies

RSPB Pin badges

RSPB & Radio Times

LOAF partnered the RSPB and Radio Times to celebrate the start of BBC Springwatch. Readers were offered 2 free collectible RSPB pin badges and the opportunity to buy further sets of badges. The RSPB received a contribution from the sales of the badges and publicity in the magazine in return they promoted the offer to their database. BBC Springwatch is watched by over 4m people a day and is presented by Kate Humble who is President of the RSPB. more
Creative Mischief by Dave Trott

LOAF edited printed and published the book by the legendary ad man Dave Trott. The book is sold via our own website and on Amazon where it is one of the top 10 advertising books. more
Grace Kelly Style Scarf

BAUER

LOAF sourced a 1950s style neck scarf for an offer in Bauer Media's Yours magazine. more
Teen Cash Class

News of The World & Money Saving Expert

LOAF worked with the News of The World and Martin Lewis to create the magazine in just 5 days for insertion into the News of The World. more
Switzerland Tourist Board

Switzerland

LOAF designed and produced a printed a magazine in conjunction with the Switzerland Tourist Board. more
National Express Coaches

National Express

LOAF worked with National Express to increase awareness of their coach destinations and to boost sales via their website for the August bank holiday. more

Latest Blog Post

Welcome to the LOAF Blog

Posted at: 05/11/2010 - 12:30

Welcome to our new website. LOAF is now firmly established as an agency that is able to turn around high-quality promotions at a fast pace. LOAF are currently working on a number of magazine and newspaper promotions and finishing a large distribution project for a major magazine publisher. We also... more